Why Judges Should Study Marketing

Hi Dien!

Now here is some food for thought.....I was married to an attorney, maybe he should have considered this stuff.....

> But when a judge instructed the jury to
> disregard that evidence, damages went up
> 40% .

> It comes down to the scarcity principle
> which Prof. Robert Cialdini talks about in
> his book "Influence."

> When something is "forbidden," it
> often introduces a greater passion for it,
> The unavailability makes us want it more.

****I have not read Cialdini, yet what he speaks of is something I frequently witness...at one time in my own life...or when I am not intentional it still shows up there.

When we steep ourselves in scarcity, we will attract guess what? More scarcity. If you are continually saying, "I have no time!" Guess what? You will have no time! If instead you say, "I have plenty of time to get my tasks completed efficiently and effectively" what do you think will happen?

Speaking of Lawyers, when Ken was in private practice, he was chasing dollars. And in being scarce with the chasing (he was consciously chasing) he never had tremendous success. He would say, "Clients keep showing up who can't pay!" so what do you suppose continued to call him and walk through the door?

Its like when you say, "Ok, whatever you do, do NOT think of White Elephants!" what do you think of? Come on, admit it, you are picturing a pearly white pacaderm.....I know you are!

In Proverbs it says, "As a man thinks, so he is"...or in modern terms, "As a man or woman thinks".....so it goes with Judges, Marketers, Teachers, Doctors, and any assorted cast of characters!

Thanks for bringing up a new book I will need to read, Dien! I appreciate it!

With Purpose and Passion,

JULIE