"Perceived Value?"

I appreciate the responses.

I don't have a problem with actually increasing the value of a "deal", but what I was getting at was the "hype" in many e-mails I get from those folks that use the following words:

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"Increasing the perceived value is easily done by simply adding bonuses that cost you little or nothing to add"

(My comment - maybe the stuff is then worth little or nothing???)

This can make your $29.95 book seem like it's worth $229.95!

(My comment - note the word "seem")

With a little effort you can easily make your current product seem like it's worth 20 times what you are charging for it.

(My comment - again that word - "seem")

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It's just that if it is of no value, then dog-gone it...it's of no value. Making it "appear" to be is just plain deception.

Anyway, it's not going to change, but it just bugged me to read that stuff.

In a way it also made me realize that when I was new to the net and I was being "sold", I now know that many of the sales letters I received weren't geniune. The folks promoting a "can't live without this product" didn't even use it themselves. What a sad situation.

Oh well...I probably am being too idealistic...but that's just the way I'm wired.


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