SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > Original SOWPub Forum Archive
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

Poll: e3fLo
Poll Options
e3fLo

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
  #1  
Old October 7, 2000, 10:48 PM
Dien Rice
 
Posts: n/a
Default I Remember The Ice-Cream Man, Arriving In His Ice-Cream Van....

When I was a kid, during the summer, every now and then you'd hear the tune of the ice-cream man blaring through the loud-speakers of his van. You knew that was the time to rush inside and get some money to get an ice-cream, before he drove by!

So my brother and I would rush inside the house, and grab our meagre savings. If we'd already spent it on candy and chocolate already, it was time to go to that other source of income: Mom and Dad. "Dad, could we please have some money for ice-cream?" we'd say, worried that the ice-cream man would drive by before we had a chance to collect some change for a delicious ice-cream!

And of course, if Dad said no, if Mom was out of ear-shot we'd sneak up to her and try our luck a second time. :)

Gosh, that ice-cream man had us kids well-trained! But think....

Where would the ice-cream man be without that jingle? If he just drove around the neighborhood silently, where would his business be?

I'll tell you.... he'd be nowhere! He'd be sitting in a van full of ice-cream, and without the buckets full of kids' change.

That jingle is his promotion. He's breaking your "bubble of your preoccupation" - as Gordon teaches in Remote Hypnosis, Lesson 1.

For promotion, you need your own "jingle."

For some people, one of their "jingles" could be posting on this forum. Not posting on this and other forums, for some people, could be like the ice-cream man driving around in his van without a jingle. No-one knows he's there.

But when you post - both here and elsewhere - people notice you. They'll see there's something there they should check out. :)

And of course there are other ways. But without your "jingle," you'll drive right by and no-one will turn their head.

I recently posted about how Richard Branson promoted one of his new businesses, "Virgin Brides." He's a master at getting attention by getting himself in the news. Even his crossing of the Atlantic by speed-boat in record time was an opportunity, for him, to get himself, and the "Virgin" brand-name, in the news. And his several attempts at flying around the world in a hot-air balloon were also partly aimed at the same thing - drawing attention to all the Virgin companies. That's Richard Branson's form of a "jingle."

Another form of "jingle" was used by E. Joseph Cossman to promote his "spud gun" at a trade show. He arranged before the trade-show to fill a room full of potatoes! A room full of potatoes, with kids enjoying their spud guns, was a great attention-getter! It was his ice-cream man jingle.

For others, their "jingle" is an affiliate program. By creating an affiliate program, they get their "jingle" played out on thousands of web sites across the internet. It's obviously a very powerful tool if you have a good "win/win" affiliate program going. (We here at Sowpub are currently looking into possibly having our own affiliate program, possibly for next year....)

So, the "jingle" can take many forms, and it's probably wise to use more than one type.

But remember.... It's tough for the ice-cream man to sell ice-cream without a jingle!

Cheers :)

Dien
 


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are Off
[IMG] code is On
HTML code is On
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 09:34 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.