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Old October 9, 2000, 10:17 AM
Robert Boduch
 
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Default A Couple Of Suggestions, Mike...

Hi Mike...

This probably seems obvious to you, but... I'd like to suggest that one of the reasons for your successful sales results following a presentation is that you've fully 'prepared' your audience.

People are primed. You've 'aroused' them and changed their emotional state. They like what they've heard and how you've made them feel about themselves. They naturally want to experience more of the euphoria and look towards your products to help them do just that.

Now... if you were to take that one little idea and apply it to your online marketing efforts, you'd surely see a difference in your results. It may be difficult to re-create the atmosphere of one of your moving talks, but perhaps a series of mini-sessions or snippets would do the trick.

Anne gave you some great advice. That's a proven way to build a base and generate regular sales.

Before you think about advertising, make sure that your web site is set up for maximum results. Before placing lead-generating ads, make sure your sales letter is as powerful as can be with plenty of benefits, testimonials, a strong offer and call to action.

I'd suggest beginning each page with the strongest possible headline. Instead of telling me about what you do, (a feature) tell me what it means to me. (a benefit) How can you help me to achieve greater success, happiness and abundance in my life? Those are the things that your audience wants to hear first, before learning about the details of you and your services.

The old saying goes like this... "tell me fast and tell me true or else my love to hell with you."

Remember, if you don't grab their attention and sustain their interest, they'll quickly click away to another site, in search of what it is they really want.

I like the idea of your photograph being in a prominent place, along with your headline. Your appearance conveys a certain something about you. In many ways, you remind me of other great speakers like Bob Proctor and Robert Schuller.

Decide what you want your site to do. Is it primarily to get new bookings, or do you want to move more of your products? Let prospects know right off the bat what you have for them. That way, you'll be in a position to best capitalize on whatever traffic you're able to generate by advertising or any other means.

Best of success!

Robert




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