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Old April 9, 2003, 07:48 PM
Dien Rice
 
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Default Human billboards

Hi Kelly,

> I think I was recently reading about a
> company in London that was getting teens to
> advertise their company on their forehead's
> "ad space" in the same manner. The
> only difference was--the company's having
> them get the tattoos done with a henna-type
> product, where it's temporary, and lasts
> only a couple of weeks.

That sounds like an interesting concept.

I decided to do a search, and came up with this.... Maybe this is what you are talking about?

Students cash in on 'human billboards' plan

Instead of using their brains to better themselves, students are being encouraged to use their heads to alleviate their debts. Or, more precisely, their foreheads.
A creative marketing agency, best known for projecting an image of the television presenter Gail Porter on to the Houses of Parliament, has embarked on an initiative to turn students' foreheads into billboards.

The agency, Cunning Stunts, is offering students up to £88.20 a week to wear a corporate logo on their head for a minimum of three hours each day. The brand or product message will be attached by a vegetable dye transfer and the students will be paid to leave the logos untouched.

The "lads" magazine FHM and the youth pay-TV channel CNX, have signed up, and there is a recruitment drive for students at Oxford, Umist in Manchester, Leeds, and Roehampton in London.

Read the the rest of it here... from The Guardian newspaper in the UK.

You know, many men hate to go bald. But I wonder if baldness will become more popular, if it means more money from forehead advertising? ;)

I once knew a girl who had a "thing" for balding men. She was gaga over Captain Picard on "Star Trek".... Maybe she saw his increased earning potential?

Thanks Kelly!

- Dien
(Getting ready to shave my head, to get some of those profits!)
 


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