Influence: The Psychology of Persuasion

> You can easily see these techniques being used on a daily basis by business and government.

All too often I've felt like I'm the only one who knows these sort of techniques are beings used daily like you said by the government and other institutions.

But I just attributed that to my paranoia.

> This book delivers the goods and holds a
> place of honor on my bookshelf. One of the
> real true bargains out there.

Agreed!

> ... and don't forget the power of some
> internet marketing types also. The power of
> authority plays out on a consistent basis in
> the internet marketing world also. Just take
> a look at some testimonials for some of the
> "hottest" internet marketing
> products and you'll see exactly what I mean.

Hmm, I never thought of that. Email me if you have a certain site in mind as a good example. I'd be very curious to see. I'll try to check it out on my own too.

Thanks for the response, Clark!

-Erik