Influence: The Psychology of Persuasion

Erik

Sent you an email this morning with 3 examples.

For anyone else who may be interested in seeing this in action, one of the examples I gave was Jeff Paul's Killercopywriting.

The testimonials go waaaaay beyond "Social Proof"

Take a look

Thanks

Clark

> All too often I've felt like I'm the only
> one who knows these sort of techniques are
> beings used daily like you said by the
> government and other institutions.

> But I just attributed that to my paranoia.

> Agreed!

> Hmm, I never thought of that. Email me if
> you have a certain site in mind as a good
> example. I'd be very curious to see. I'll
> try to check it out on my own too.

> Thanks for the response, Clark!

> -Erik