Marketing question: 1 method, a few methods, or many methods?

dno
> Hi Boyd,

> Your question makes me think of Joe Cossman.

> One of the things he teaches about is 21
> ways of selling your product. I don't have
> them all memorized, but it includes things
> like selling by mail, selling through
> discount stores, selling through wholesalers
> and rack jobbers, selling with party plans,
> selling at fairs and expos, selling to the
> government, and so on.

> That is, he prided himself on knowing a LOT
> of ways to get his product to market, and he
> always used multiple methods to sell his
> stuff. I think he credits that knowhow with
> a lot of his success. He says where most
> people only know 2 or 3 ways to sell
> something, he knows and uses a lot more than
> that.

> There's no denying that Joe Cossman was a
> great and successful entrepreneur. (And if
> you can get any of his books or tapes, get
> them - they're great!) So there's one
> possible answer... :)

> - Dien Rice