30 Day Cash Challenge

Wow! Some good advice here (nothing less expected of course :D). Thanks.

I guess the bottom line as with anything is:

1. Define your goal.
2. Put together your plan of action.
3. Take action.
4. Adjust your action until you get there.

But its great to have some ideas on how to do all of this and what actions are possible. Thanks again for the input. If there is anyone else that would like to add their 2 cents worth please do - and have a great day!

A few years ago, I got involved with painting address numbers on curbs as part of a Children’s Hospital fundraiser. I tried some different ways to do the addresses to increase the public’s desire to have them.

I came up with an attractive version that was more appealing and the response was a little better than usual.

After the fundraiser ended, I continued with it in an attempt to work it as a real business. Using fliers, my response rate was the typical 1% to 3%. Knocking on doors to pitch the service would increase that to about 12%. That was good, but not good enough for me, so I stopped doing it.

Two years ago, a local Fire Dept. had an awareness program about the importance of highly visible addresses to help in emergency situations. I got an idea and captured their “official” information and went back to work. I tested a lot of approaches and found that the Fire Dept. info was very effective and I eventually developed a series of very effective strategies that results in a consistent 60%+ response rate.

Just recently, I used the same fire dept. info as part of a pitch to neighborhood homeowner’s associations in an attempt to get letters of approvals from them to show to the residents.

What I got were articles about my service along with my contact information in some association newsletters. With others, I’ve contracted with them to do all the homes in their associations at a reduced rate of $12 each, instead of the usual $15.

Even without association endorsements, I get a very consistent 60% to 80% positive response rate with the strategies I developed. The kicker is that I nave to knock on doors to accomplish this (something a lot of people are not willing to do).

But, for me, where it used to be a frightful chore, it is now very empowering since the response rate is always so high. Sometimes it becomes a block event where people come out of their homes and hand me money to do their address so they don’t miss out.

When a few of the neighbors have the service done (they attractive way I developed) most of them want too.

Sometimes, I’ll do a couple of addresses for free, just to get the ball rolling, but the strategies all involve elements of human nature and that never changes – therefore my results always remain high.

Doing just 20 a day at $15 each is $300. 7 days of that gives me $2100. And, the cost to do the job is only 14 cents each, since I no longer put out fliers.

It does take about 6 to 8 hours a day and it does involve knocking on doors and using the right strategies of what to do and say, but it does produce consistent results and I just love it! I’m so busy all the time, but I can work when I want.

I even figured out how to do business in the rain!

I also discovered other products and services I can offer to those who purchase the curb address. (Back-end products).

Now I need to add some employees!

That’s how I do it,

Lawrence

Ever thought of putting together a biz op package to market to opportunity seekers with all the details including the sales and marketing info - strategies and scripts?

Brian

> Ever thought of putting together a biz op
> package to market to opportunity seekers
> with all the details including the sales and
> marketing info - strategies and scripts?

> Brian

I had started to put something together last year, but I was kept very busy just taking care of business each day. What I really wanted to figure out was how to get the Home Owner's Associations to endorse this for their residents but my efforts seemed to be in vein.

Just a couple of months ago, I figured out how to do that part and once I got a little response, I used that to encourage other associations to do the same. I needed to establish myself first as a reliable business that produced an attractive and superior product. Then I figured out what gets the response from the associations.

I now have contracts and articles in their newsletters that keep the money rolling in and quite easily, I may add.

Now, with this very important aspect secured, I will finish my program, since I know this information can be of great help to many people.

Lawrence