Time of the year ideas?

I've been doing my "TV Channel Stands" program...in my town and a town 10mi North and a town 15 mi South....for a total of 14 Motels and 6 Pizza advertisers. (Plus other restaurants, Jewelry Stores, Gift Shops, Beauty Salons, Car Washes and Realtors. Businesses that want to reach TOURISTS.)
(I make up little Stands with the TV Channels and Ads for different businesses on them....then have motels place them in each and every room)

I've discovered 4 things with this program;
1) Pizza delivery operations WILL pay a "hefty" amount to be on MY "Stands".
2) They DO get LOTS of orders...every day from my participating motels
3) They RENEW...readily. (Which means they are makin' moolah)
4) This is the EASIEST "Sales" progam I've ever tried

As an example of how easy;
I went to a small town 5mi South of me this morn. Walked into the first motel at 8:am....explained my program....got their permission to use my Stands. Walked into 2nd motel at 8:25am....got their permission. (There's only 2 motels in this town) Got recommendations as to which Pizza operation they prefer....which restaurants they'd prefer NOT to participate.
Called on Pizza guy at 9am. Explained program to him....showed him a sample...showed him a sample of my other Pizza advertisers. Got his agreement AND a check. Went to 3 other restaurants....got 2. Went to Antique Shop. Got them. Went to real estate office....signed them up....ALL BEFORE NOON!!!

I gathered their Biz Cards and what they want to say in the ad spaces. This weekend I will be printing out the sheets....placing them in the stands and will deliver on Mon morn before I head out to a town 25mi away.

My goal for 2007 will be to have 10,000 rooms with my stands in them. And, with a 95% RENEWAL RATE....I should be able to take it easy for the next few yrs. Now have a little over 1500 rooms.

Just a simple idea based on "FINDING WANTS...and FILLING THEM!"

"Want #1" - what do "Tourists" WANT?
"FOOD"....they didn't bring any and they are hungry.
"Want #2" - what do Pizza places WANT?
"HUNGRY CUSTOMERS WITH MONEY TO SPEND!"
"Want #3" - what do motels WANT?
"Fewer phone calls to the front desk asking, "Where can I get a Pizza?" or, "Where's a good place to eat?" And...a "nice-looking" TV Channel Directory.

Put them all together they spell "M - O - N - E - Y"
plus.....
the best thing about THIS Program is....very little cost involved. You make up the Stands...deliver them to the motels and forget about them until next year at renewal time. The Stands "do the work".

Hope you folks have a Prosperous 2007. I KNOW I will.

Don Alm

http://www.donalm.com
Some of my unique programs