The "Power" of "words"!

....a PHONE and a FAX....gets "me" past the "rejectionist"!

Re: My "TV Channel Stands" and "Magnetic Foto-Calendars for Car Buyers".

I've found I can get past the "rejectionist" by simply;
1) making a phone call to my prospect's office
2) telling the "protector of her boss's time" that I have a "New Promotion Idea" I'd like to "fax" to "the boss"
and
3) if she would give me their Fax # I can fax it over to see if "the boss" has any interest

This usually gets me the Fax #...whereupon I fax a photo of a sample of my product with "THEIR COMPETITOR" on it....stating that "Their Competitor" is now using my product and to "FILL IN AND FAX BACK TO ME...THE INQUIRY FORM" at the bottom of this sheet!

I NOW have TWO "POWERFUL MECHANISMS" working for me;
1) The power of the words I use; "Can you business handle an extra 10 Pizzas a night? or, "I can put your Business Logo, Name, Address and Phone on the REFRIGERATOR of every one of your Car Buying Customers, for the next year!"
and....
2) When my prospect sees a Sample of HIS COMPETITOR on my product...his "Greed Glands" or "Competitive Adrenalin" kicks up and his "Innate Curiosity" FORCES him to respond.....mainly because...."he does NOT want his competition to gain an upper hand in HIS MARKETPLACE!"

Can you see the "POWERFUL PSYCHOLOGY" here?

Then....when "the Boss" sends ME a Fax back....I "skate right past "the protector". In fact, when I enter her office...I am greeted with a "Cordial Welcome AND an offer of a cup of coffee!" (It happened yesterday)

So....no more reason for "COLD, In-Person" sales calls....I'm going for "Phone & Fax". Plus....makes me "feel" and "appear" more "professional".

Don Alm
(Send me an email if you'd like me to send you info on my progress with these projects....with the words "TV Channel Guides" or "Magnetic Foto Calendar" in the subject lines)

I just bought a combination, Inkjet Printer, Scanner AND Fax....for $99 at Office Depot. UNbelievable how the prices have dropped on these machines.

The "Magnetic Sheets" will NOT go thru a Laser Printer (they get too hot) so I needed a new Inkjet anyway and WHALA....there was a Combo for 99bux.

Don Alm

We know the words that sell. The hard part is putting them all together. You and FREE are good, and probaby should be use again and again.

And Elmer Wheeler did all the work you need for business long ago:

Here is just 3 of his books

"Tested Sentences"
"New Tested Sentences"
"Telegraphs How to Write Them"

He was paid by big companies to find the best words to use. And that was what his company did so well. You could not do this work again it would cost too much. But thank the fates for he did for are century long ago. And these words still work.

You wonder how a book written in 1941 before many of us were born can help you today. Well those words in the book can be use for faxes and emails etc. in today's world. I know I sell these and read them too.

Ric Segel, store owner and retail consultant out of Florida said he's run the same 4 word ad for 22 years and built a thriving retail business with it.

Check out his July 18th, 2006 blog entry to find out what words he used.

He's also giving away a no cost info book,
5000 Best Sales and Promotional Ideas Ever Compiled

Garth, it was the 11th of July and here's the link to it:
http://ricksegelsblog.blogspot.com/2...rtisethat.html

Thanks for posting that, his blog is very good.

Mack

Garth & Bigmack,

Thanks for the link! Not only is the article interesting but I found some eye-opening info in a couple of the archive links on the right side (haven't read the others yet).

The one for June is particularly intriguing. It's about carrying customer service just a tad too far, the reasons why it backfires, and an intriguing question for the owner of the business. Lots of folks do this without realizing it.

Sandi Bowman