Attn: TAX PREPARERS

NOW....is the time to do some Marketing of your services.

I've done some consulting work for Tax Preparers....which have worked for them. I posted the following on another Forum, in response to a "Tax Preparers" request and I thought anyone HERE, involved with Tax Preparation could benefit. THIS technique has also worked for MANY other business categories.
++++++++++++++++++++++++++++++++++++++++++++++++++ +++++

AD Headlines;

"If We Can't Save You Money On Taxes.....Our Service is FREE!"

"If We Can't Cut Your Taxes.....Our Service is FREE!"

"FREE Tax Service....if we can't cut your taxes!"

I like #3 best because you have about 2 seconds to "grab their attention" and this one is shortest with the "Grabber", "FREE" as the first word.

Or this one has worked for MANY businesses;

Make up a Report or a "Hotsheet" on "12 Ways to Save Money on Taxes" (or, "Cut Their Taxes")

Then, run these small "Reverse" Display Ads in local newspapers....

"WARNING! Before hiring someone to do your taxes, call this "Free Recorded Message"! 555-555-1212 Ex. 122"

or....

"FREE Recorded Message Reveals 12 Ways To Cut Your Taxes. Call 555-555-1212 Ex. 122 24hrs!"

Now....these last 2 are 2 minute messages giving the "Reasons WHY" callers should leave their Name, Address & Phone # to receive your FREE Report.

You could also send POSTCARDS to "Specific" Categories;

"FREE Recorded Message Reveals, 12 Ways Dentists Can Save Money on Taxes! Call 555-555-1211 Ex 121"

or

"FREE Recorded Message Reveals....12 Ways Animal Hospitals Can Cut Their Taxes! Call 555-555-1212 Ex 122"

What a "Free Report" and a "Recorded Message" does is, "Introduces YOU to prospects who are LOOKING for "Tax Help". They are NOT YET READY to "talk turkey" or "Talk to a Sales Person". This technique MOTIVATES them to CALL YOU....because YOU are offering "FREE Info" that could help them.

I sometimes call this "Marketing Method"....the "Tugboat". It is the way a tugboat gets a huge Chain or Rope up to the deck of a Big Ship. The tug first shoots a small. nylon line up to the guys on the ship...they tie a larger rope to it...then a larger line...etc....until they tie on the Chain.

This also "psychologically OBLIGATES" them. When they receive your Report....they can SEE that YOU "know your stuff"....and NOW....they are "ready" to find out;
1) WHAT you can do for them
and
2) What your Fees are

All your competitors are saying;
"TRy Us!" or, "We're the Best!" or, "Call US First!"...etc By YOU offering some FREE Info....YOU will get MORE CALLS...AND....I'm betting MANY of those calls will turn into clients. I've seen it happen in MANY businesses.

Don Alm...."Marketing Guy"

Some of my Home-Based businesses