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![]() Hi Millard....I have to disagree with your..."Stop In on Potential Clients A Few Times...Give them a Freebie or 2 so they get an idea that YOU know what you're talking about....THEN...hit them with your "Consulting Fee".
IMHO....Doing this is "IFFY" and "Takes a Lot of TIME". When my wife was having terrible Back Pains a while back...I did a LOT of research on what to do about it. I found some answers....did some testing...more research...more testing and finally found some "answers". After going thru this I wondered whether any Chiropractors would be interested in my "discoveries"...so...I put my stuff into a Report and sold it via my "Recorded Message" system.... 1) getting my target market to CALL a Recorded Message 2) getting them to leave their Name & Addy 3) sent them the "Free Info" they requested...along with a Sales Letter for my Report. Sold a bunch o reports and probably could've stayed with "Chiropractors" as a GOOD Target Market (ala Dan Kennedy) but my interest just wasn't there. So....nowadays, to get Consulting Clients, I'd prefer to run a Free INTRO Seminar... either a "Free Lunch" or early evening meeting where I would provide a few freebies and announce my upcoming "FEE" Seminar. This is how the "Internet Website Builder" outfits operate. They are STILL coming thru my area....offering "Free Tickets" to their Intro Seminar...and using the Intro Seminar as a "Sales Tool" to get "Paying Customers". One of these I attended offered 3 "Intro Seminars" a day...9am, 2pm and 7pm, for 2 days (Tues and Weds)....to get 30 "Paying Customers" into their all day Sat Seminar. This last one was for $1800 per seat. $54,000 for ONE DAY! Needless to say....THESE GUYS were VERY Professional....and...they probably did offer good stuff for $1800 a seat. Don Alm Last edited by GordonJ : January 17, 2007 at 09:02 AM. |
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