Constructive Criticism for My Flyer

Originally Posted by Jason Hatchett

I would like to get some constructive criticism about the flyer were going to use and help finding our USP. Here’s the flyer.
http://hstrial-jhatchett.homestead.c...ouchflyer.html

Thank You for Your Input,
Jason Hatchett
http://www.GuaranteedReferrals.com

Hi Jason, Congratulations on your well deserved success!
You and your wife are both real doers. As you know good
ideas are a dime a dozen but the man or women who acts
on them is priceless!

I too would test different headlines until I maximized results.

A quick suggestion....

MAKE YOUR CAR LOOK BRAND NEW!
We Remove Dents, Dings, Scratches & Repair
Windscreen Chips and Cracks!

TODAY ONLY - FREE DEMO ON YOUR CAR FOR THE FIRST 3 CALLERS

Maybe also incorporate Don's Idea of using a Voice Mail Box with a 24 Hour Recorded Message and a Free Report!

Cheers,
Steve Shulenski
www.MoneyMakingPhotography.com

Originally Posted by SteveSki

Hi Jason, Congratulations on your well deserved success!
You and your wife are both real doers. As you know good
ideas are a dime a dozen but the man or women who acts
on them is priceless!

I too would test different headlines until I maximized results.

A quick suggestion....

MAKE YOUR CAR LOOK BRAND NEW!
We Remove Dents, Dings, Scratches & Repair
Windscreen Chips and Cracks!

TODAY ONLY - FREE DEMO ON YOUR CAR FOR THE FIRST 3 CALLERS

Maybe also incorporate Don's Idea of using a Voice Mail Box with a 24 Hour Recorded Message and a Free Report!

Cheers,
Steve Shulenski
www.MoneyMakingPhotography.com

That would be great Steve except that he is looking for more dealer accounts.

The idea of using the voice box is a good bit, however in a competitive (buyers) market, you don't want them to have to jump through more hoops than they need to.
When I was detailing vehicles, I would just goto the dealer and offer my service.
The key was offer something that the others did not, which varied from simply beng punctual to also cleaning their restrooms ( another service that I ran at the time.

Jason it seems that you have other services to offer the dealership.
I really would simply send them a card with a date and time that YOU WILL BE THERE and then be there.
Simply being there on time would win you many accounts if you were in my area.
Jason

"How much money is your dealership LOSING because some cars are chipped, scratched or faded?"

...Announcing new 'miracle cure' you can use, FREE!

Then describe a (just ONE) SPECIFIC free trial offer, along with an explatation of WHY you're making this introducory offer (maybe saying how confident you are they'll love it and keep using it. Maybe mentioning that you're 'new in town.'

Can you sueeze in a testimonial from some (or one) of the clients you already heve?

Also, I'd stress that the before/after pix are UNRETOUCHED.

Cheers!

-- TW

Wow... looks like you guys are one the way! Have you also considered residential -- I think the fliers would kikk-butt in that aspect as well, but could be costly, but worth testing, right? Say, a thousand fliers in a nice neighborhood at 3% response would be "?"....
After a bit more "success" and streamlining, once you get it all down to a semi-science, you could create a video of what you do and sell it on Ebay or your own website or other dealers for $500-$2,000 a pop. Opp seekers and serious auto enthusiasts go bonkers over info like that....
We had a guy come by our house, going door-to-door, offering to fix our car's dents and dings in the driveway, $200 on the spot. We declined, but saw him successflully working on at least 5 other houses on the street by the end of the day.... he really had a great system in place and was apparently cleaning up! God bless all that you do...