How In The Heck Do You Spot Subliminal ADS?

Subliminal ads are everywhere. They tend to do one of two things: either get so familiar they no longer register and are largely ignored by the general public (as in the bikini clads and the hunks in ads) or they become a turn-off instead of the motivator as intended because people just get fed up with them. That is not to say that, during the majority of their lifespan, subliminal advertising is not effective...it certainly is!

The illegality part is when ads are 'flashed' so quickly that they fail to register in the consciously aware part of the brain at all. This was the case particularly at the old drive in theaters where popcorn ads were flashed so quickly that people didn't actually 'see' them and have the image register in their conscious mind so they could exercise free will in making a purchase or not decision. That's what they tried to outlaw. In some experiments I did some years back, they failed because some of the flash ads still appeared.

If you want to resist the subtle messages, just be extra aware that any time you 'see' a flash of light or dark that looks like a very quick computer glitch, you've probably seen an ad. I automatically discount any leanings toward purchasing anything that is advertised during the show or whatever I am viewing if that happens.

Sandi Bowman