How In The Heck Do You Spot Subliminal ADS?

Try you might give me all the blinking ads for meat and because I haven't eaten meat for 20 years no blinking ad can make me do it. I know that.

Now I do eat fish occassionly but not every day or week or even monthly.

Joe, while you are right that the initial test by the government was later disproved, it by no means disproves the entire theory. In fact, later tests substantiated the fact that subliminal advertising can be devastatingly effective, at least the first time a subject is exposed to an ad.

One subsequent test they did on popcorn in an indoor theater, increased the sales and consumption of popcorn during the following intermission ect by an astonishing 60% over their previous highest sales record! Things have dramatically improved since then with refinements and that record is no longer that impressive comparatively, but it has been proven over and over that subliminal advertising (especially positive associations as in flashy cars, big house, sexy partners ect) are effective. If they weren't, why would we be seeing so many of them? Think about it...then update your research.

I stayed on top of it because it was a major part of my job at one time...and psychology was/is my major interest of study in college and out of it.

Sandi Bowman

[Ankesh]

Not definative, but a Good read:

http://en.wikipedia.org/wiki/Subliminal_message

Most interesting, Ankesh. Thanks for sharing. I've been o-u-t of this sort of thing for quite a few years now and I guess it shows.

Still, the associations type of thing is used more and more these days...just about everywhere it seems.

One study I read some time ago showed that ASSOCIATIVE IMAGES were what people were responding to, when they responded. It seems that is what was working, when it worked. Something the person would ordinarily desire anyway is simply reinforced. If it's outside the person's desireable range, it has no effect. Probably explains why the conflicting reports on effectiveness.

A quick check shows that most commonly used associative advertising falls into some very common "good things most folks want" so they must've found something to it...or they're just being lemmings and following the leader?

Sandi Bowman