Guerrilla Marketing? A Publicity Stunt gone Bad & who Pays the $750,000+ Costs etc.?

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Guerrilla Marketing? A Publicity Stunt gone Bad & who Pays the $750,000+ Costs etc.?

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February 2, 2007, 02:09 PM

Todd

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Re: Guerrilla Marketing? A Publicity Stunt gone Bad & who Pays the $750,000+ Costs etc.?

I wonder if they ever imagined that they would generate this much publicity?

Almost makes me wonder if someone from Turner Broadcasting didn't call the police and "tip them off" to the potential threat when it seemed that the stunt wasn't generating enough response...

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