High Impact Vs. Drip Marketing

[Ankesh]

Hi Millard,

Thanks for asking.

I've experimented a little. But never split tested high impact vs drip mailing together to promote the same product...

Some ideas and suggestions:

Whenever you can - always always try to use "props" in your mailings.

Even if you are mailing to 5000-10000 people or more - you can always send say a pen. Or a coin like Gary Halbert does. Or a fake note.

These things always increase response.

If you use inexpensive props - you can also follow up with 2-3 more letters... drip mailing.

If you're just looking to contact a specific person - you can't miss with Jim's idea of sending brownies. I usually surprise people with cakes - and it has worked very well - have got a few un-approachable people give me a call long distance!

Fedex boxes work very well too.

So does fake newspapers - framed.

If you know a person likes reading - books are always appreciated.

I haven't tried portable-DVDs yet - but you can get them very cheap now a days. Send your message in a portable DVD instead of in a letter...

Another thing - mix the means of communication. Very few people do this. After sending a letter - follow up through phone. Or after talking on phone - follow up with a thank you card. This works wonders.