Web 2.0 marketing. Some food for thought. And your OPINIONS are highly encouraged...

I fully understand what Mr. O'Reilly is saying. HOWEVER, I do NOT agree with those that are claiming that if you don't follow their "Web 2.0" methods, you aren't going to make it on the Internet. You don't have a choice!

If you look at Tim's explination of Web 2.0, you can see it's more or less a natural progression, not some "Whoa.. The Holy Grail" as some are shouting, and that's what's tickin' me off about the whole thing.

Web 2.0 as outlined by Tim O'Reilly is just a natural progression in my mind, not some great, hot-off-the-press-grab-it-or-lose concept as many marketers would have you believe.

Consider those just hitting the Internet for the first time. They never knew the Web 1.0 stuff. They're starting right out of the gate with "Web 2.0" and know nothing else. Just like you folks that have never had the "joy" of starting out on a Commadore Computer. You started out with Computer 2.0.

So, guess I'm saying that there's nothing "Super Natural" about Web 2.0 as many marketers would have your believe. It's simply using the platforms that are available to everyone.

Some guy saw the O'Reilly term, said "hey, let's use that term and we'll sell more stuff 'cause everyone will think it's something they just have to have."

Clear as mud?

Pete