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Re: User Participation
Hi Ankesh,
Here are some thoughts on this. The quote: ===== "You have a lottery where you get your number by lot, and then somebody draws a number by lot, it gets lousy play" * You have a lottery where people get to pick their number, you get big play. === Basic Definitions: The Lottery = The Total Product Line Publisher has to market The Somebody (that draws a number) = Typical online publisher The People = The customers, The List The Number = A specific Product being promoted Big Play = Big Money Lousy Play = Lousy Money So based on these definitions if I revised the 1st part of the quote it would read something like this. "You have a product line where you get your product by lot, and then the publisher draws a product by lot, it gets lousy money "You have a product line where people get to pick their own product, you get Big Money" So Here are some quick thoughts on this * If you have a product line, you could make an offer where your clients get to CHOOSE the product that they want from your product line, instead of you choosing for them * In your copy if you get your visitors Involved in some capacity this will improve your conversion rates. (Involvement Devices in copy have been show to increase conversions online and off) * Any involvement, in the buying process whether it be surveys about potential new products or overcoming objections for current promotions Hmm, Anybody else? |
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