SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old March 14, 2007, 12:25 AM
Rod Carr's Avatar
Rod Carr Rod Carr is offline
Join Date: Sep 2006
Posts: 61
Default Re: USP Help continued...


Sounds like you've got quite a business.

From this last post you suggest your existing clients hire you because you are the cheapest.

You also suggest your ideal client is willing to pay to eliminate the general contractor hassles.

Which one to go after is obviously a no-brainer, but I'm wondering if you have surveyed the opinions of these folks.

What you or I might think your prospect wants doesn't amount to a hill of beans.

And I don't think this has to be that complicated or time-consuming.

If I were you I'd call, meet, or mail a brief survey to a short list of your ideal prospects to identify the most important problems they face, and want you to solve.

Take the results and write a short paragraph restating the benefits of eliminating the hassles they have expressed.

Then wittle it down into one or two short sentences.

This should give you some really good USP ideas.

When you get to this point, see how well this sets you apart from your competition by completing this question:

What most businesses in this industry do is _________,

But, what Altex does is _________.

One other thing you might then try is the "Did you know?" approach.

Imagine yourself taping somebody on the shoulder to tell them about Altex by stating your USP to them in a "Did you know..." format.

See what you got and continue to test to see what works best.

Good luck!

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 01:40 AM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.