Infomercial man shares handy-dandy secrets... $55 Million Later...

[Dien Rice]

Originally Posted by mtran2000

Is there are a lot of nutritional products being sold claiming to cure all sorts of things. Eventually the products that have merit end up at Wal Marts, Targets etc at much lower prices.

It has yet to be proven that higher priced products with very similar ingredients are superior than store brands.

As Gordon pointed out, does everyone shop at Wal-Mart? The answer is "No". So why should they do without, rather than purchase through direct response (catalogs, infomercials, internet)?

Some people don't shop at Wal-Mart because it's too inconvenient. They have no time - they're too busy. It's much quicker to order from a website or by phone, than to spend an hour or two wasting time at Wal-Mart. Not everyone has an hour or two to spare... And some people have more money than time. They'd rather spend their money (even if it's more expensive) than spend extra time.

Also, Wal-Mart may not have the precise type of "herb" or "vitamin" they want. If you want something generic, sure, they may have it - but if you want something more "specialized" they may not have it.

The bottom line is - plenty of businesses make money selling vitamins, minerals, and herbs via direct response methods...

An important lesson is - not everyone thinks like "you" do, or likes what "you" like. This is a lesson from "Business 101". Even if you would never shop anywhere but Wal-Mart, there are millions of other people who never shop at Wal-Mart. Not everyone thinks like "you" do - so just because "you" would not do or buy something, doesn't mean that others won't. (The only way to find out is to "test" - or to see if others are succeeding at it already.) It's a good lesson for business beginners like Mark to learn from.

- Dien