The Other E-Myth

Okay, I've read through the guy's site and I don't even know if I should comment because I could take up pages arguing almost every point he makes.

The main difference in the way he thinks and the way I think is that he wants to play a major role in doing whatever it is he does. I don't.

He sees a lot of things as "overrated" ....

"Gerber argues that there are seven critical skills in entrepreneurship: Leadership, marketing, money, management, client fulfillment, lead conversion and lead generation. My experience has been that, except in the most mundane businesses, six of these are overrated and largely unnecessary"

And possibly, if he's there every day to personally oversee these things, they might be overrated if he doesn't put a lot of importance in them.

Me, I don't want any involvment whatsoever in the day-to-day stuff of my businesses. Those elements that seem overrated to him, my businesses couldn't run without, and without me being there, there needs to be systems, policies, and procedures in place to make sure that they are all taken care of.

He feels the need to enjoy what he does, and so do I. The big difference is that he needs that enjoyment at work, where I prefer to let the work (that I'm not doing) provide the enjoyment for my life. I can honestly say that I wouldn't enjoy any full time position in my businesses. I don't see why I should need to.

So let me ask you this.....

Would you rather have a business that you enjoyed that you HAD to work at every day, or would you rather have one that you OWNED that allowed you to do whatever you want, wherever you want, and enjoy every day however you want without the hassle of having to go to work?

When work becomes a CHOICE, life takes on a whole new meaning and direction.

Some days, actually, most days, I still decide to "work" because I enjoy the process of putting things together. Not because I need to, but because I want to. Building new businesses or expanding ones I've already got is what I consider "work"

Other days, I enjoy margaritas with my toes in the sand.

Those are my two favorite things and I've got the CHOICE to do either one, or not, any time I like.

But I couldn't do either if I didn't have systemized businesses in place in the background making it all happen?

Did any of that make any sense? Really. A lot of people have a real hard time understanding the difference between "running" a business and "owning" a business

Jim