SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to entrepreneurship or self-improvement
or post your stories or articles.....

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #5  
Old March 26, 2007, 09:23 PM
-TW -TW is offline
Senior Member
 
Join Date: Sep 2006
Posts: 721
Default Re: USP Help continued...

If you're still out there...

Here's an easy way to convert (read: uncover) your features into benefits.

It's also a way to uncover your one GIANT/VITAL benefit -- upon which you can (+ should) hang your ENTIRE mrktng (for example, as Verizon has wisely done with the "It's the network" usp).

It's just three simple words ---

_____________________

... which means that...

_____________________

Just insert that after each of your known features, and complete the sentence.

If you still end up with a feature, just keep adding that phrase ("which means that...") until you convert that feature into a benefit

(remember, a feature is what you do/provide -- a benefit is what they GET -- classic example: waterproof boots --- dry feet)

By doing this, you'll end up with a list of customer-oriented benefits (not features).

To get (uncover) your ONE vital benefit, just take all the benefits you uncover, and keep reducing each of THOSE down too -- using the "which means that" phrase -- when you do that, you may find that all the benefits boil down to ONE (the same) CORE BENEFIT.

If they do, you're in luck!

You've now discovered the cornerstone of all your marketing msgs! Your USP.

Consider having your USPs begin with the word "Get," --- as in, "You get..."

Enjoy!

-- TW
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

All times are GMT -4. The time now is 12:37 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.