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Re: USP Help continued...
Wow, you have been given a lot of valuable information on how to create your USP once you have some of the raw features etc. etc. of your business.
While I did not read your "other" post, something about this last post stopped me right away. Specifically this sentence
"I think my existing clients buy from me because I am the cheapest" (bold emphasis is mine)
When you stated "I think", this leads me to assume, that you don't "Know" for sure Why your customers really do buy from you....right?
Competing on price is a dangerous game. Another bigger, "badder", or smaller and faster company or person could potentially come into your neighbourhood and drive prices further down.
O.K That said, the only way to KNOW for certain would be to survey your past clients and ASK them Why they bought from you.
It's The customers perspective, that really counts. Not yours.
How do THEY REALLY see your service? Don't guess...just ask.
The purpose of the USP is to position you in the mind of Your Customer so that whenever they have a problem or challenge they think of you as the Go to Guy for that solution.
Just think of this.
What if...you find out the reason that they buy from You is that they TRUST you more, than the competitors. Or there is some Other Reason, other than price.
In line with this example, if it is the TRUST factor that is selling you. You could raise your prices and even charge a premium service. While emphasizing your Trust factor. (Better Guarantee or Risk Reversals etc.etc)
Competing on price alone is a dangerous game.
I would hate for you to prematurely base your entire USP around a faulty assumption without first asking your customer.
So That said.
You could also Find Out...
WHO really is your competitor and find their clients.
ASK them why they buy from so and so (tactfully and respectfully of course)
Heck they may even complain about the job that was done, and wham bam You have a potential client :->
Stop "Thinking so hard" trying to come up and be creative.
Ask (pay someone else...preferrably you) 100 past customers and customers of competitors to do a survey to Find out for sure.
Your USP may be articulated perfectly, the problems and challenges will also be articulated perfectly by your clients.
Take the info that has been fre.ely shared here about USP Creation
And then CREATE your USP.
**Anybody here have any Good Survey Scripts? or Questions That could be asked to elicit these kind of answers from customers?** (I'll see if I can dig some up)
Good luck John!
John Stop thinking so hard.
Get out of YOUR MIND and INTO the mind of the customer...cuz' THAT is where ALL lot of your answers lie.
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