Gary Halbert has passed away...

[Dien Rice]

Here is the one post Gary Halbert made to Sowpub - on 21 November 2004... (There were some doubters, but it's been pretty well established it really was him.)

Here, he explains (well, partially) how - today - he would improve the famous "Nancy letter" to get even better results...

Re: You're ONE of the all time greats...

Posted By: gary halbert <[email protected]>
Date: Sunday, 21 November 2004, at 10:37 p.m.

In Response To: You're ONE of the all time greats... (Steve MacLellan)

This is Gary Halbert. I have never heard of the Haylings guy. But, I sure would like to see a copy of any of his books. Were I doing the family crest project today, it would be much more profitable. Why? Because, after 33 years, I finally figured out the answer to a vexing problem that would make the response exponentially higher. The original letter was signed with the name Nancy L.Halbert who was my wife at that time. Now, consider we were mailing to people named Farnsworth and the envelope and letter came from Nancy L. FARNSWORTH! Or, if we were mailing to people named Lasen, the letter would come from Nancy L. Larsen. Well, it,s logistically easy to do such a thing. But, it,s llegal and you would be charged with fraud. What I finally figured out is how to do it in a LEGAL way that also would not offend the recipient. Yeah, 33 years later I figured it out. Nobody know how to do this but me. But, my old partner, Dennis Haslinger is dead and I don,t know anyone who could exploit my marketing like he was able to. Oh well, to me it,s enough for me that I finally figured it out. That,s the longest it EVER took me to figure out a marketing problem. By the way, some of the people on this forum have said some really nice things about me which I appreciate. Anyone who cares to can write me at [email protected] Sincerely, Gary