Gary Halbert has passed away... - SOWPub Small Business Forums

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Gary Halbert has passed away...

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April 10, 2007, 10:54 AM

Dien Rice

Onwards and upwards!

Join Date: Aug 2006

Posts: 3,369

Gary Halbert's personal ad...

Thanks Ankesh for sharing Gary Halbert's famous "Nancy letter"... As far as I know, the letter you posted in your post was the only (or certainly one of the few) direct mail pieces which was mailed to a "phone book list"... They just got the names out of the phone book! (Matched to the customer's surname...)

Here is another famous one of Gary's ads... His personal ad. I believe he ran this as a full-page ad in an L.A. newspaper...

You can see it here...

http://www.sowpub.net/garyhalbertad/

- Dien

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