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Old April 10, 2007, 10:05 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,674
Default Re: Yup....the "mold was broken" when Gary appeared...

Originally Posted by Don Alm View Post
My first contact with the ol' "****Weasel" was by phone in 1986. I had received one of Gary'd initial sales letters for his newsletter (I STILL have the originals and they are MASTERpieces in Marketing)....I introduced myself as a fellow "Marketing guy" and when I told him that I had sold "Grolier Encyclopedias", door-to-door, in my college days...he came UNglued....and we spent the next 2 hrs reminiscing about our "Book" experiences and other "Direct Sales Stuff".

He TOO had sold encyclopedias door-to-door.
Don, thanks for sharing that story... I loved the Gary Halbert door-to-door encyclopedia sales story! He certainly was "thinking outside the box"!!!

By the way, I've been watching part of the documentary "Salesman" - it's a documentary about door-to-door Bible salesmen in the 1960s. You can find out more about it here... You can get it on DVD...

Anyway, if you wanna know how tough it can be selling "door to door" - just watch that documentary...!

Gary was "bigger than life" in many respects. He'd make a bunch of money
one day.....and go out and blow it on a boat the next day (The ol' Sea Hunt from Lloyd Nolan's TV Show of the same name)
Yeah, I think those spending habits sometimes got him into trouble...

He could market (no one can deny that) - but not controlling your finances ain't good business practice...

He sent me a copy of his "Boron Letters" which I scan through now an then.
I'll just point out, if anyone wants to read Gary Halbert's "Boron Letters", you can find them at his newsletter archives...

Go to that page, then do a search for "Boron" and you'll find them...

Thanks Don for sharing your memories and experiences...

- Dien
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