SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old April 11, 2007, 09:46 AM
Kelly Kasabian
Posts: n/a
Default Another good "marketing" word for "escrow"?

Hey all -

I have an idea/project I'm formulating which a key component involves the essence of what "escrow" is ... in other words a "holding" or "3rd party" of some sort so two sides can be held to an agreement... for example - there was this one company that held funds in escrow while the shipper of an expensive item shipped it... when the recipient rec'd it - to their satisfaction - the funds would be released to the shipper/seller... this way, obviously, the seller isn't on the hook because a 3rd party has the money... and the buyer isn't on the hook by buyin' a "pig in a poke" and losing their moolah. the above is not the project's just a good analogy for it... what I've come up with is something that my initial idea was to call it "________ escrow"...

...but we ALL know that the word 'escrow' creates confusion in almost everyone's mind ....

...and what do we know happens to customers when they're confused? They don't buy or use your service...

...anyhow - anyone think of a good word that would encompass and replace escrow? Emotional words are a plus obviously ... but any help would be appreciated ...


Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 12:24 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.