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  #1  
Old April 19, 2007, 05:31 PM
bobmcalister
 
Posts: n/a
Default Re: Fads?

it is a cycle ...of sorts...

was reading an article ( my add keeps my memory blocked on exactly )..but a marketing firm researched new products according to the old book
CYCLES...

occur every 13, 27 and 54 years....just look at the products, and the dates of their popularity ...interesting ...


thanks
bob
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  #2  
Old April 19, 2007, 06:49 PM
Joetrevison
 
Posts: n/a
Default Re: Take A Trip Down Memory Lane... Do You Remember These 37 Strange Fads?

I go back to holly hope but not the telephone thing that is before my time. You guys can't be that old. I thought I was older than dirt.
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  #3  
Old April 19, 2007, 06:50 PM
Joetrevison
 
Posts: n/a
Default Re: Take A Trip Down Memory Lane... Do You Remember These 37 Strange Fads?

I know I spelled it wrong please forgive me I just got up. I don't know how to spell it anyway. Holla hops maybe?
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  #4  
Old April 19, 2007, 09:19 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,457
Default The Profitable Lesson You Can Find In The Hula Hoop...!

Quote:
Originally Posted by Joetrevison View Post
I know I spelled it wrong please forgive me I just got up. I don't know how to spell it anyway. Holla hops maybe?

Hi Joe,

Hula hoops...!

I just came across some interesting info about hula hoops... And how its history actually holds some "money-making" lessons...

Apparently, they're an ancient "invention" - in ancient Greece, they were used to help people lose weight! It was also popular in England in the 14th century.

Then, in the 1950s, the Wham-O company brought it back into fashion with a plastic version (and a marketing campaign). They couldn't patent it - because the invention was at least 2,500 years old! However, they did protect themselves by trademarking the name "hula hoop". So they are the only ones allowed to "officially" use that name for their product!

(Wham-O also performed a similar trick with the Frisbee - they didn't invent it, but they came up with the popular name, and own the trademark.)

I think this shows some important things...
  • Ancient toys (and maybe other items?) can be brought back from history and become popular today in a "modern" form...
  • Even if you can't protect your product with a patent, you may be able to protect it with a trademark - if your name enters popular usage...!
You can read more about the history at the "hula hoop" article on Wikipedia and at About.com ...

By the way, the history also suggests another idea. I wonder if the hula hoop could come back again - but this time as a "weight loss" product?

Cheers,

Dien
__________________
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  #5  
Old April 19, 2007, 09:40 PM
Bill
 
Posts: n/a
Default Re: The Profitable Lesson You Can Find In The Hula Hoop...!

I just saw a girl at my gym a few weeks ago using a hula hoop to some music that she brought along with her. She was having fun.

Quote:
Originally Posted by Dien Rice View Post
Hi Joe,

Hula hoops...!

I just came across some interesting info about hula hoops... And how its history actually holds some "money-making" lessons...

Apparently, they're an ancient "invention" - in ancient Greece, they were used to help people lose weight! It was also popular in England in the 14th century.

Then, in the 1950s, the Wham-O company brought it back into fashion with a plastic version (and a marketing campaign). They couldn't patent it - because the invention was at least 2,500 years old! However, they did protect themselves by trademarking the name "hula hoop". So they are the only ones allowed to "officially" use that name for their product!

(Wham-O also performed a similar trick with the Frisbee - they didn't invent it, but they came up with the popular name, and own the trademark.)

I think this shows some important things...
  • Ancient toys (and maybe other items?) can be brought back from history and become popular today in a "modern" form...
  • Even if you can't protect your product with a patent, you may be able to protect it with a trademark - if your name enters popular usage...!
You can read more about the history at the "hula hoop" article on Wikipedia and at About.com ...

By the way, the history also suggests another idea. I wonder if the hula hoop could come back again - but this time as a "weight loss" product?

Cheers,

Dien
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  #6  
Old April 23, 2007, 11:00 AM
Joetrevison
 
Posts: n/a
Default Re: Take A Trip Down Memory Lane... Do You Remember These 37 Strange Fads?

Hula Hoops Lost money did you know that. There was no copyright so that might have been the reason. I am not sure. Maybe someone of you know more than that. Tell us more.
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