The Fastest Growing Music Demographic Online is.... (It's probably not what you think!)

Hi Linda,

Thanks, that's an interesting confirmation...!

It seems that it could be much more profitable to target the "baby boomer" crowd than the youngsters in general (though of course, it probably depends on the product).... Despite the fact that many online companies seem to be mostly targeting the young crowd....

It's very useful to keep an eye on these things! If others are targeting the "wrong" demographic, that could mean an opportunity to serve a hungry market.... :)

Dien Rice