Newspaper Advertising - I need an Education

Personally, I don't have the answers to your questions, but I can tell you this:

A "stand-alone" insert ad (like a flyer in the paper) has been shown to out-pull display ad response by over 4-1.

I've heard this several times and know of two business people who do it with good success.

To use this stratege can be expensive in a larger circulation paper, but much more affordable in a local, neighborhood paper.

Where I live, there's a very well-done homeowner association newlsletter sent to over 3000 homes every other month. They allow five full-size insert flyers per issue for around $300 per mailing.

A good option to explore!

Lawrence

Why don't you just try classiefieds first and see if they bring in money first. If they don't what makes you think big ads will do it. My paper charges $3000 for those damn flyers. If it were $300 maybe I would do.

I once told an employer who is not no longer my employer that if he paid the $3000 and got one client he would break even and it would not cost him anything. He charge $3700 for his service. He had a school where I taught and he charged $3700 per student. But he could not understand that. I sell $19.99 books so I would need a over 20 sales per insert to break even. May not work for me.