Newspaper Advertising - I need an Education

[Ankesh]

>The specs say 1 Column by 1.833 Inches does that mean? Does that mean 1 inch (height) by 1.83 (wide)?

Column = width. 1 column by 1.833 inches mean 1 width and 1.83 height.

Full run and part run has to do with distribution. Newspapers have zones or regions of distribution. Full run means your ad will go in all the regions. Part run means just some regions.

(Many newspapers also do this: have one same newspaper for all the regions. And special supplements for different regions. If that is the case, then it'll be full run rates in the main newspaper and part run in the supplements.)

If you call up your newspaper where you want to advertise - their ad sales person will help you in all this. They will give you all the details and answer all your questions about what means what. And they will also give you their reader's demographic profile. And many of them will also help you in creating the ad. Usually for free.