Newspaper Advertising - I need an Education

Phil,

Thanks for mentioning Classified ads.

Don't let their brevity fool you: Classified ads can bring in the business if you do them right!

Two of my businesses are only marketed with Classifieds. I obviously won't disclose income. But let's just say they Both make more than a wage. Just from those small ads. In fact, one got so busy I had to stop advertising.

WARNING: Sometimes the worst thing that can happen is an ad works first time. Because then you will keep running it over and over even if it stops working. In the delusion it will Come Good.

Also know... sometimes ads do not pull and then suddenly they do. As if no-one saw the ad and then everyone wanted what you advertised. Responses in Surges. Like Ocean Waves.

With Classifieds always run them for a least a month to get a good test. If they do nothing from that test, drop them and do something else.

Michael Ross