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Lightbulb Bux
Phil,
Thanks for a Bright thought. Company in Australia imports and sells lightbulbs. Sales were OK but they wanted better. So they... 1: Approached businesses with the offer to Change Lightbulbs As Needed - on call and via a regular schedule - via a Lightbulb Maintanance Contract 2: Charge the business on a Til Forbid basis which gets up to X visits a month for free (like how elevator companies work with their Maintanance Contract). 3: Having worked this system well, they then offer Franchises - other people pay them for the right to sell their lightbulbs to others under the terms of the first two steps. Thus the company Increases sales of their imported lightbulbs. Note: I just ReVisited their website and they have changed the above, just a bit. Buit essentially it is the same. You can see their site here: http://www.mrglobologist.com Essence of what they do... 1: Import Consumable Product 2: Offer Replacement Schedule on Til Forbid basis (or on call) 3: Offer others the Chance to jump in at step 2, to sell the product they import. Similar to MLM, but a tad different. It's close to being able to MAL from anywhere, for them. But it didn't start that way. Though their Model is a good one to know. Michael Ross |
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