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SOWPub Business Forum Seeds of Wisdom Forum |
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Yes, But What About This . . .
If my memory serves me correctly, for a given list the SRDS will tell you the number of units sold, the average price of a sale, and how the sales were generated (i.e., direct mail, TV advertising, etc.). If it were possible to research and find the actual advertising that the markerter used to get those sales, perhaps one could successfully emulate their marketing campaign. At least it seems that having that information would increase your chances of success. One could also get on the other marketer's mailing list if their campaign is still active.
Just a thought. BTW, Michael, I thought of you when I heard this: "Guns kill people like knives spread peanut butter on bread". ---- Hugh |
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