Show Business Concept

Looks like I have finally bit the bullet and am going back into show business. I was an entertainer for many years and the fact that i had to market myself led to learning everything about marketing.

For some readers on this forum, you know I have been on the street selling ads, had my own radio show, etc. Now, I want to venture back into the spotlight like I did before.... You see, I learned that as I was performing for the corporate market, I was able to get into the "inner circles" of many companies and help them....without coming to them as a marketer...very much as a "Stealth Marketer." In any case, I am going to be doing a very unique show that I will be pitching to High-end hotel meeting planners, sales staff, etc.

I believe that there is another option.

It is called "four-walling." I book the room. I sell the tickets. I do the show. Now, I was thinking of having a luxury hotel pitch the show to their guests a couple of nights a month...then another hotel do the same two other nights a month....and then one other hotel until I have no more than six nights in six different venues.

The challenge for me is to make it profitiable without giving the store away to the hotel. I know the gambit of just paying for the room and "Making Available" a few extra tickets for hotel guests (thereby having the hotel sell the guests on the idea). I do not want to sell anything afterward at the show proper (I have a unique service I want to get into the hands of businessmen). This technique made Basil Horowitz millions. I am adapting it in my area.

Any ideas would be appreciated.

Warmly,

Millard

Millard -

I don't know about show business. But I know your skill as a marketer. I've known about you since the Teresita Dabrieo days (wow... blast from the past, huh? - I actually found some of that course right after we moved to Utah.)

Go for it!

Rick Smith, "The Net Guerrilla"

Rick,

Thanks for the kind words. It has been some time , hasn't it?

Even though I do know a bit about marketing, I am always learning and want to make things go smoother.

This forum is a good place to have like minds get together.

Cheers,

Millard