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How To Get Your Products On The Shelves Of Wal-Mart...
I stumbled upon this ad from Michael Senoff and wanted to share it with you folks.
The ad is for a $3495 information product that consists of 29 audio CDs. All of them interviews with people selling products to Wal-Mart, Target and Home Depot.
Why am I sharing an ad?
For two reasons.
First, there a bunch of free clips from the interviews that are awesome.
The second reason I am sharing the ad, is because it is an excellent example of salesmanship. Not only is the copywriting fantastic, but Michael's method of giving away free samples is absolutely devilish. I am now hooked on this product -- and although I don't NEED the product, I WANT the product.
The power is in those bullets! They make me salivate.
Another lesson to take away from this is...
A high-priced information product is easier to create than most people think. This one is just a series of interviews. A product that anyone can create without buying any fancy equipment.
Always looks at information products from the other side of the cash register. Think of what it took to create. Think of how it is marketed. Think of how you can duplicate it's construction.
PS: I don't know Michael Senoff, nor am I an affiliate.
PPS: I edited the last paragraph to include the word "information".
Last edited by Goldblogger : June 27, 2007 at 01:29 PM. Reason: clarification
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