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Old June 27, 2007, 09:03 AM
Sandi Bowman
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Default Re: How To Get Your Products On The Shelves Of Wal-Mart...

I offered Michael Senoff's freebies at one time on a blog I had and they were wildly popular with IM ers in particular.

As to getting things into Wal-Mart...well, that's a whole other kettle of fish. You see, they have a reputation of pushing their vendors to the point they have, literally, broken the backs of the suppliers and some of them went out of business so caution is definitely advised. The relationship starts out congenial enough but they push constantly for lower prices, faster delivery, perks and extras from their vendors. Those 'lower prices' come at a terrible cost, ultimately.

From personal experience I can tell you that your products will be shelved with seconds being sold as first quality merchandise at Wal-Mart. A pair of jeans that the fly went one direction (left to right) and the seam up the back went the opposite. Another time a pair that came with holes and snags that only became apparent after the first wash (which I always do alone due to fading and sizing so it didn't happen in the wash). Wal-Mart is virtually an all day trip over and back from our location savings there for us. Buyer beware!

Sam Walton, God rest his soul, would not be happy with things as they are. He was a straight-shooter from the ground up, in our experience, when he purchased a custom made camper for his step-side pickup from us many years ago.

I've had no problems with the others mentioned in your post, Jason.

Sandi Bowman

Last edited by Sandi Bowman : June 27, 2007 at 09:06 AM. Reason: Clarity
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