How to Advertise Within Areas of a City? Please Help.

Originally Posted by Skip Rosell

Hi Griff,

For a welcome service I would start with the sales end. Am I going to sell advertisers blocks of 50 or 100 or more New homeowners? Then go to:

https://www.melissadata.com/lists/ez...omeowners.aspx

Put in the zip codes and you will get the monthly counts on new homeowners for each zip code.

If a zip code contains only 10 or 12 new move in each month then I have to combine two or more zip codes. If a zip code contains 2,000 new move ins each month then I have to break that zip code down into streets or neighborhoods. Then I sell the businesses in that area so the new homeowners are always within easy reach of a business.

Best of success,

Skip Rosell

From my experience, the Melissa Data info is about 6 to 9 mos old. Too old to builld a business on.

Just my opinion.

Billy B. in Houston