Blog + Paper = Hotsheet

Aloha Stephan,

Interesting concept!

I notice that it is co-sponsored by Pajamas Media. The same people that are now producing Instapundit and Michelle Malkin.

They are slyly pulling all the conservative blogs into their network.

Why?

Because conservative magazines, blogs and websites command higher ad rates (CPM).

I have done a lot of advertising using BlogAds in the past, however it is rarely profitable now due to all the conservatives heading over to PajamaMedia. Liberal websites and blogs offered terrible click-through rates for my products. I know that other marketers have noticed the same thing.

Aloha,

Jason Cain