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Old October 26, 2000, 12:33 PM
J.F. (Jim) Straw
 
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Default Here's the skinny ...

Eliz.:

My first experience with MLM was wa-a-a-ay back ... with William Penn Patrick's Holiday Magic. At the time, I was selling "Avon" (I wan a ding-dong Avon "lady" out in the farm lands of Kansas) at the time.

Holiday Magic was as good as Avon but their commissions were better, so I picked up the line. Then, I started getting extra commission checks when some of my satisfied customers bought into the opportunity.

Some years later, I signed up for the "Koscot Interplanetary Cosmetics" Mink Oil line (Glenn Turner). -- At the time, I owned a chain of Women's Wig Shops across the Southeast and simply wanted to sell the cosmetics in my shops. -- The first month, the girls who managed my wig shops turned in over $25,000 worth of orders from the counter displays I had installed in each of the shops. BUT ... I couldn't buy any of the cosmetics from Koscot. All of the cosmetics were being used up to make sales kits so there were none left over to "retail."

In 1978 (or was it 1979), I sold "subscriptions" to the first business opps newsletter sold by MLM. -- I just sold subscriptions to a good newsletter ... the customers signed up for the opportunity ... I was making over $20,000 per month; even after the newsletter quit publishing (which put the company out of business for accepting payment for something they weren't delivering).

Over 5 years ago, I wrote an article about what MLM had become; after being approached by literally DOZENS of promoters wanting me to help them create MLM plans for their products. -- That's when I learned what the industry was becoming. None of them really wanted to sell their products. All they wanted was to "do a MLM" to make some big bucks. -- Unfortunately, that experience threw me into personal contact with some of the big name MLM con-men and left a very bad taste in my marketing mouth.

I feel the new generation of "opportunity seekers" need to know what they will be dealing with in the vast majority of MLM deals.

Jim


MLM - What it was. What it became. What it is today!
 


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