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  #1  
Old July 31, 2007, 11:34 AM
Bea
 
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Smile Re: In a crunch & need an idea brainstorm today or sooner! (Thanks!)

Thank you, Sandi!
Those are very good ideas!

On the publication type, I just meant I am open to ideas on that, too, but I am *thinking* of making it a Welcome to Our City Guide book. Just something not too large that I can go into a city & do it all within 7-10 days, then put it out thru the chamber for new move-in inquiries.

I am not totally sold on the Welcome book, though, & so that is what I meant by I'm open to ideas on that, too. I'm trying to help out with a certain pressig bill, though, so I would like to make up my mind the sooner the better.

Thanks!
Bea
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Old July 31, 2007, 12:10 PM
Glenn Glenn is offline
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Join Date: Oct 2006
Posts: 1,360
Default You Might Do Your *Welcome to Our City Guide* inside Cabs

Dear Bea,

Thanks.

A photographer friend visiting Las Vegas noticed many of their cabs now have a TV monitor in the back seat.

Print ads.

Plus photos.

Restaurant Guides.

And short videos are rotated thru to a captive audience.

He went back to Ohio.
Convinced a local cab company owner to do the same.
Got the rights to photograph and create and sell ads on the Taxi Cab Ad Screens!

Perfect for you to do a *Welcome to Our City Guide*
because of the 1000's of tourists and visitors
coming into the city from the airports.

I'm told that this concept has spread all across the USA. Check your local cab companies.

Glenn

P.S. - The benefit of doing digital testing. Is you don't have to decide UP-front what color paper or ink or format will work. You can TRY OUT 2 dozen ideas in a week or two. And let your prospects TELL YOU what format they like - when they vote with their wallets.
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