Marketing to new homebuyers idea

[Ankesh]

Thanks Larry for asking.

It is really really hard to persuade people to log on to a website by promoting offline. Your weekly newspaper ad buyers won't see a terrific response rate. Unless they provide coupons or bonuses that people can redeem online only.

Here is an idea you may like:

Fish bowl marketing.

* Place a book or something in shops in your community
* Collect email addresses (maybe give incentives to people to give you their email addresses)
* Run a newsletter
* Promote the stores who allow you to collect email addresses at their venue - via your newsletter

There was an awsome discussion on such an idea some time back on SowPub.