Any advice on sales letter

Carol,

Thanks for your praise.

A quick word about Before and After photos...

NEVER, ever, ever, manipulate, doctor, alter or "play" with them. If your product is as claimed, use Real Images. Otherwise, while you may trick some people, others will Not use your service as they see through the trickery and you'll lose them as a potential customer.

Look at these two sites...

www.cureyourathletesfoot.com
www.molewartremoval.com

Scroll down their pages and look at their Before/After photos. There is Not a legit Before/After photo in there. Notice the outrageous claims of number of books sold. Notice it's the same company. (They also do a psoriasis - or maybe it was shingles - one which uses a before photo I found on a medical website while I was doing research into it, which talked about the problem . I forget which Disease it was as I research so many different ones.)

And also, only use your own photos. If you don't have your own, use nothing until you have your own. And carry your digital camera with you to all your Jobs and take before/after photos of your work.

Michael Ross