Where Reader's Digest -- and many other companies -- REALLY make their money....

November 7, 2000, 02:45 PM

Jon Lawrance

Posts: n/a

Is this like opt-in?

I never thought of Readers Digest as a front end product before. I suppose it's the equivalent of an online opt-in strategy where there is an acquisition cost for each customer.

In fact you may find that Readers Digest loose money on selling the Readers Digest itself and make money on the back end products.

Warmest Regards,

Jon Lawrance

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