How to turn $10,000 into a LOT more.... in 2 1/2 days!

Friday....

Pamela Noon was up very early the next morning, and flew back to Sydney to try to sell her show to a TV network. (All of Australia's TV networks are based in Sydney.)

Cameron Fisher just made sure his telemarketers were selling more tickets for the business luncheon to be held in 3 weeks time. He also flew back to Sydney, for the meeting at 5 pm, and the end of the competition.

"Crazy Ron" Bakir decided he'd try to make a little bit more money. He found a salesman - "Big Ken" - on the street selling window cleaner to passers-by.

Ron struck a deal -- for every bottle of window cleaner he sold, "Big Ken" would pay him $2.

In a couple of hours, "Crazy Ron" managed to infect all the passers-by with his enthusiasm and he sold 200 bottles of window cleaner, making him a quick $400!

Pamela Noon, meanwhile, was having difficulty selling her show to the TV networks. She wasn't able to see any of the executives, each of them (she was told) was "at a meeting." Finally, she had to spend around $4,500 for TV time to air her show - she had to do this to have everything completed by the time limit, and in order to uphold her deal with her sponsors the show had to go to air.

At the last minute, she also managed to get one more sponsor for $1000 (I guess they'd be listed in the credits).

They all finally made it back to Sydney, and to the top of Centrepoint tower (a tower at the center of Sydney) by 5 pm - with "Crazy Ron" just making it. He managed to get stopped by the police twice on his way to the airport, since he was running late and driving too fast in his haste!

Here's how they did in the end....

Pamela Noon

She spent a total of $10,068 for everything - costs, travel, accommodation, and everything else.

Her main money-maker was her TV show about cosmetic surgery.
With this she got sponsorship - a total of $21,000 worth.
She spent about $2,500 on production costs.
She was hoping to sell the show to a TV station for around $10,000, but unfortunately in the end she had to spend around $4,500 for air time instead.

She also tried to sell her "celebrity clothing" on an auction web site, but they didn't sell in time....

And she sold around 68 lucky sticks to get $68!

In all, she ended with $13,068 - or $3,068 above the $10,000 she started with.

Although not everything went to plan for her - especially regarding selling her TV show - she still did quite well, making $3,068 in 2 ½ days!

If she had more time, she probably would have had more of chance to sell her TV show. This would have meant she would have made an extra $15,000 or so above her final total, since she would have had the money from selling the show, and also she wouldn't have had to pay for air time! Ah well.... Those are the breaks!

"Crazy Ron" Bakir

He spent a total of $5,575.

A lot of that was on his travel and accommodation costs. In fact, he only spent around $2,000 on the staging and marketing of his party.

Because he used a night club, he didn't have to pay for the venue at all.... I've been told (by my brother Thomas, who has some friends who have organized events like this) that usually the night club makes their money from the drinks they sell, and also they may take a cut of the tickets sold.... But there are no up-front costs for the venue.

Given that, practically all of "Crazy Ron's" business costs were for promotion....

He made around $4,500 from ticket sales to his party, but his big money was from sponsorships.... There he made $22,500.

In addition to that, he made $400 selling window cleaner on the street!

The total amount he had in the end was $31,315 - or $21,315 more than the $10,000 he started with.

Cameron Fisher

He spent a total of $27,200.... He was able to spend much more than his $10,000 probably because at least for his auction, he only had to pay for something after he had sold it.

His first money-maker was his dinner, with the celebrity speaker and sports memorabilia auction. There he sold 25 tickets at $500 each, and he also made money from the auction. Here he made $25,500.

He also had his business luncheon, also with a celebrity speaker, which he was organizing to hold in 3 weeks time (but which he was selling tickets for by the deadline). There, his telemarketing staff managed to sell 430 tickets at around $60 each. (I think I said $50 per head before -- sorry, it was actually $60 per head.) For this event, he made $25,500.

He also made some money from his bets on the horse races! There he turned $4,000 into $6,400.

And finally, somewhere along the line he also managed to sell the pens.... There, he made almost $2,000.

In all, he ended up with a total of $65,466 - or $55,466 more than the $10,000 he started out with!

So Cameron was the winner!



I think there are a lot of lessons here.... :)

What amazed me was how it really seemed to be possible! Clearly, these people were all very comfortable with what they were doing....

Pamela Noon already knew about the TV industry, since before going into her cosmetic surgery broking business, she was a TV presenter.

"Crazy Ron" Bakir was always full of an infectious enthusiasm, and was a fantastic salesman, and he stuck to what he did best - promotion!

While finally, Cameron Fisher probably knew the "rich" crowd from working in the Real Estate business, so he probably knew what they wanted too.

But they all also created a "product" of some kind and sold it (or paid others to sell it for them). Pamela's TV show, Ron's party, and Cameron's dinner and business luncheon were all "products" of a sort.

If nothing else, this show really got my brain ticking.... I hope it's got you thinking too! :)

Dien Rice