The Game & Lifestyle Epiphany

The other factor that is in play is industry marketing specifics.

McDonald's, Walmart & etc. are offering products to the general public. Since the general public is always aging and new consumers are coming into play, it's mandatory that they keep advertising. They do not rely on the loyalty factor.

Products that Harvey Brody has a toll position on do not demand the same regimented marketing approaches. He is not marketing to the consumer but to an industry that knows who has control and is required to be loyal. It will be that industry's responsibility to market and offer the product(s) to the general public.

So just in this example, you have two completely different dynamics in play.