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  #13  
Old January 25, 2008, 12:04 PM
-TW
 
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Default I agree with you, Gordon...

GH was a terrible biz person. The only reason he even survived was his instictual knowledge that active mrktng is the way to go.

I DO believe there is such a thing as magnetic marketing -- or, more accurately, there IS an advantage to becoming a 'magnet.'

For instance, having a website is usually a GREAT idea -- and vital to one's success.

What I object to is, people not putting 'being a magnet' into proper perspective. Often, on the list of things to do, it should be placed at the bottom of the list, not the top.

It produces the least amount of biz, not the most. Yes, it produces the EASIEST amount of biz -- the amount that requires the LEAST amount of work, yes.

One could even say it produces the BEST customers. But it almost never produces the MOST customers.

If you are looking to create a marketing MACHINE (which I see as the ultimate goal), then being a magnet -- or trying to -- is a losing proposition.

THAT'S the perspective from which I am jumping up + down ;-)

I just see so many people getting that wrong -- because it's so SEDUCTIVE to follow those who would have you believe in the 'magnet' myth.

It allows one to *abdicate* one's own (true) marketing 'responsibility' -- and smile blindly/ignorantly while doing so.

Cheers!

-- TW
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