The Game & Lifestyle Epiphany

[GordonJ]

Originally Posted by -TW

Would you agree that having, "build it and they will come" as your marketing plan is risky, at best? -- Akin to buying a lottery ticket.

-- TW

TW,

I'm NOT in disagreement with what you said, but, as Ankesh put forth the subject...and maybe Magnet is too strong...or doesn't work because of all the hype and the great job the Kennedy's and Abraham's of the world have done.

So, in that regard, I DO agree with you.

But, in so much of the b2b, especially manufacturing specialty products...there is a ton of business taking place because someone has built it...and without much more than "we exist" advertising (say in Thomas Register)...

people are being ATTRACTED to them.

As for our marketing discussion, let's say we shift gears and offer up examples of a TOTAL plan, a real life marketing plan that gets away from the hype of the marketers with a 499 product to sell you on HOW TO sit in your underwear, or out by the pool sipping Mai-tais...and have people drive by your estate and toss 100 dollar bills into your new Bentley.

I GET that part. I have a really disappointing copy of "Magnetic Marketing" System/Tool Kit sitting on my desk right in front of me...I totally agree with your initial assessment...this is STEP 2.

I've always said, look at what they do, not what they tell you do do. And you are 100% dead on accurate when you say or point out that "they" do an awful lot of (and I do mean awful) PUSHING their wares upon us, don't they?

Now then. I do think that having certain "positions" in a market gives what some might call a "magnetic" positon because if they want you have...and know about it, they have to come through your toll position.

At point, for me, from here on out, is HOW can we or CAN we, develop such a position so that the big bosomed women of the world throw themselves at us as they do to Hugh Hefner?

What MARKETING methods are there that could give any of us such a position in our given markets? Or are there?

gja